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Public Opinion Subject Guide LRC@TCC

Scope: Resources to find public opinion information, surveys, statistics on varied topics.

Call number areas to browse: HM 1236, HN90

Keywords to search: media, opinion polls, surveys, editorials, propaganda, attitudes, publicity, forecasting, research, elections, marketing surveys, straw votes, social pressure, election forecasting, attitudes, public relations, public relations, statistics

Subjects to search (Library of Congress): Public opinion, Public opinion polls, Attitude psychology, Knowledge, Sociology of, Mass media and public opinion, Press, Propaganda, Public relations, Publicity, Rumor

Books in our catalog:
Gale Virtual Reference Library (r)
Polling and the Public : What Every Citizen Should Know (HM261 .A74 1988)
Inside America ( HN90.P8 H37 1987)
The Superpollsters : How They Measure and Manipulate Public Opinion in America (HN90.P8 M66 1992)
The Gallup Poll (REF HN90.P8 G3)

Library Resources (r):
Communication & Mass Media Complete
Alternative Press Index
Ethnic Newswatch
LexisNexis Academic
Opposing Viewpoints Resource Center
ProQuest Congressional

Internet Resources:
Brookings Institution uses social science to analyze emerging issues and to offer practical approaches to those issues in language aimed at the general public.

The Gallup Organization - Gallup Organization is best known for its public opinion polls, which provide "measurement and analysis of people's attitudes, opinions, and behavior." This searchable site provides a full-text poll archive on various topics. - Online presence of The Polling Report, a bi-monthly "independent survey of trends affecting elections, government, and business." Includes Gallup, Harris, Yankelovich, Princeton Survey Research Associates, network news polls, more. Main categories are Politics and Policy; Business / Economy; American Scene; Insights; and National Barometer.

Public Agenda Online - Public Agenda is a nonpartisan, nonprofit public opinion research and citizen education organization." Its site presents "policy options and public opinion behind critical public concerns" such as abortion, crime, gay rights, illegal drugs, race, and the right to die.

Public Opinion Poll Question Database - This database allows users to search for specific poll questions by using key words and then narrow by poll and date. Developed by University of North Carolina.

The Roper Center for Public Opinion Research - The Roper Center for Public Opinion Research at the University of Connecticut is "the largest library of public opinion data in the world." The catalog and the data banks provide summary information on surveys and studies measuring public opinion on a wide range of social, political, and economic issues.