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News Releases @ TCC

James P. Toscano, Vice President for Institutional Advancement

HAMPTON ROADS, VA (July 13, 2011)– Tidewater Community College announces the appointment of James P. Toscano as vice president for institutional advancement, a new position at TCC.

With more than nine years of experience in community and government relations, communications and marketing, Toscano served most recently as vice president for public affairs and communications and chief communications officer for Hampton Roads Transit (HRT). He oversaw and provided strategic guidance for the departments of community relations, customer service, communications and marketing, with a staff of 35 and a
budget of $3 million.

“With the tremendous growth of TCC in recent years and the increasing sophistication of college-advancement functions, this position comes at a critical time,” says TCC President Deborah M. DiCroce. “By all accounts, James Toscano is a first-rate leader in institutional advancement, with expertise that makes him well suited to pioneer this new vice presidential area and, in so doing, contribute to advancing the larger vision of the college.”

In his new position, Toscano will provide strategic, college-wide leadership for TCC’s advancement functions. He oversees the areas of government and external relations, grants, college events, communications, creative services and marketing.

As a senior executive at HRT, Toscano oversaw market research to guide the agency and developed plans for his functional areas. Responsible for publications and electronic media, he directed the organization’s website,, as well as intranet and social media sites. He also led the branding activities for The Tide light rail system and MAX commuter bus system, served as spokesperson and handled media relations while representing the agency to the public. Involved in developing the legislative agenda for the agency, Toscano worked with local, state and federal officials for support of public transportation initiatives and sustainable funding.

Toscano, who resides in Virginia Beach with his family, also served as legislative director for Bob McDonnell when he was the delegate for the 84th District of Virginia. Toscano holds a bachelor of science degree in communications from Old Dominion University and a master’s in public policy and management from the University of London.


Laurie White

Tidewater Community College - the largest provider of higher education and Workforce Solutions services in Hampton Roads - topped 45,000 students in 2009-10. The 16th highest associate-degree producer in the nation, TCC offers more than 150 programs including business administration, culinary arts, general studies, modeling & simulation, network security, nursing, and automotive technology. Among the fastest-growing two-year institutions in the United States, TCC was founded in 1968 as a part of the Virginia Community College System. The college serves the South Hampton Roads region with campuses in Chesapeake, Norfolk, Portsmouth and Virginia Beach as well as the TCC Jeanne and George Roper Performing Arts Center in Norfolk’s theater district, the Visual Arts Center in Olde Towne Portsmouth, the Regional Automotive Center in Chesapeake, and the Advanced Technology Center in Virginia Beach. Forty-five percent of the region’s residents attending a college or university in Virginia last fall were enrolled at TCC. For more information, visit